Press Release Monitoring
Whether you represent a public body, a major company or a micro-enterprise, one thing is certain: press releases are an extremely valuable tool for your communication strategy. But beyond conceiving and disseminating them at the right time, it’s also a good idea to make sure that they are picked up by the media and reach your target audience quickly. These are just some of the reasons to be aware that you need press release monitoring services, but also subsequent performance analysis.
Press releases help you keep your audience up-to-date with latest news, build and strengthen your brand’s reputation, but also more easily prevent and manage crisis situations. Additionally, they can help you develop a long-term relationship with the media.
Press Release Monitoring
Whether you represent a public body, a major company or a micro-enterprise, one thing is certain: press releases are an extremely valuable tool for your communication strategy. But beyond conceiving and disseminating them at the right time, it’s also a good idea to make sure that they are picked up by the media and reach your target audience quickly. These are just some of the reasons to be aware that you need press release monitoring services, but also subsequent performance analysis.
Press releases help you keep your audience up-to-date with latest news, build and strengthen your brand’s reputation, but also more easily prevent and manage crisis situations. Additionally, they can help you develop a long-term relationship with the media.
Why are press releases important?
Ivy Lee, internationally acknowledged as the founder of modern PR services, issued the first press release in 1906. It was an honest and transparent account of an accident involving the Pennsylvania Railroad Company. Having its origin in a dramatic event, press releases had an information purpose from the very beginning, and today it is mostly used to announce important news, updates and events about a particular brand. Press releases can therefore be used to announce new products and services, but also to let the public know about the latest acquisitions, partnerships, joint ventures or projects.
The same as in the past, press releases can also be used to prevent or help manage an institution’s difficult times and are the preferred method of communication in this respect. This is why communication professionals need press release monitoring services.
Why are press releases important?
Ivy Lee, internationally acknowledged as the founder of modern PR services, issued the first press release in 1906. It was an honest and transparent account of an accident involving the Pennsylvania Railroad Company. Having its origin in a dramatic event, press releases had an information purpose from the very beginning, and today it is mostly used to announce important news, updates and events about a particular brand. Press releases can therefore be used to announce new products and services, but also to let the public know about the latest acquisitions, partnerships, joint ventures or projects.
The same as in the past, press releases can also be used to prevent or help manage an institution’s difficult times and are the preferred method of communication in this respect. This is why communication professionals need press release monitoring services.
Press release monitoring: Why do you need this service?
Quickness is imperative in the digital era, but equally important is for marketing and communication professionals to keep up with their brand’s mentions in the media, including press releases. It can be exceedingly difficult or even impossible for them to check thousands of publications, websites and radio or TV stations to see whether those media outlets picked up the press release issued by their company. That’s why media monitoring and analysis agencies come to the aid of those professionals and provide this relevant service: press release monitoring.
This is the only way for professionals to make sure that they properly measure the dissemination of press releases and their visibility, that they effectively look into any necessary adjustments and that they timely identify new communication trends to improve their strategies when needed.
Press release monitoring: Why do you need this service?
Quickness is imperative in the digital era, but equally important is for marketing and communication professionals to keep up with their brand’s mentions in the media, including press releases. It can be exceedingly difficult or even impossible for them to check thousands of publications, websites and radio or TV stations to see whether those media outlets picked up the press release issued by their company. That’s why media monitoring and analysis agencies come to the aid of those professionals and provide this relevant service: press release monitoring.
This is the only way for professionals to make sure that they properly measure the dissemination of press releases and their visibility, that they effectively look into any necessary adjustments and that they timely identify new communication trends to improve their strategies when needed.
Benefits of press release monitoring
Devising, disseminating and adjusting press releases are a priority for PR, marketing and communication professionals. However, all that can be ineffective if coverage and visibility of press releases remain undetermined. Furthermore, monitoring also helps quickly identify any potential problems that may emerge when issuing a press release, enabling the company to respond equally swiftly. Additionally, with press release monitoring services, communication professionals also have access to competitors’ press releases, which offers multiple benefits.
By adequately monitoring and analyzing press releases, professionals can identify the sources, journalists and publications that accept and publish those press releases. In this way, they can start extremely valuable, long-term professional collaborations.
Benefits of press release monitoring
Devising, disseminating and adjusting press releases are a priority for PR, marketing and communication professionals. However, all that can be ineffective if coverage and visibility of press releases remain undetermined. Furthermore, monitoring also helps quickly identify any potential problems that may emerge when issuing a press release, enabling the company to respond equally swiftly. Additionally, with press release monitoring services, communication professionals also have access to competitors’ press releases, which offers multiple benefits.
By adequately monitoring and analyzing press releases, professionals can identify the sources, journalists and publications that accept and publish those press releases. In this way, they can start extremely valuable, long-term professional collaborations.