Radio & TV Monitoring
Would you like to always keep up with the mentions of your company, brand and products on radio and TV stations? This is possible if you sign up for Klarmedia’s radio & TV monitoring services! You will have access to transcripts of the programs where your brand, company or products were cited. You should know that you will also have access to mentions of your competitors, which will help you improve your communication strategy and better understand your reputation in the media and your market position!
This way, you will always be aware of the major appearances on TV, but also radio mentions, as well as the trends guiding the better known stations. Moreover, you can later use our media analysis services to better understand the data your receive and how they impact your brand’s reputation!
Radio & TV Monitoring
Would you like to always keep up with the mentions of your company, brand and products on radio and TV stations? This is possible if you sign up for Klarmedia’s radio & TV monitoring services! You will have access to transcripts of the programs where your brand, company or products were cited. You should know that you will also have access to mentions of your competitors, which will help you improve your communication strategy and better understand your reputation in the media and your market position!
This way, you will always be aware of the major appearances on TV, but also radio mentions, as well as the trends guiding the better known stations. Moreover, you can later use our media analysis services to better understand the data your receive and how they impact your brand’s reputation!
Why does radio & TV monitoring matter?
Media monitoring has been a useful communication tool ever since the 19th century, when Henry Romeike founded the first press clipping agency to help public figures stay up-to-date with their mentions in the newspapers of that age. As time went by, other media outlets emerged, such as radio, television, online sources and social media. According to a report by the European Parliament, television continues to be the main source of information for the vast majority of European citizens (71%), followed by the online media and news websites (42%). Radio and social media share the third place (37% each).
Whereas 71% of the respondents cited television as their preferred source of information, while radio ranks third, it becomes obvious that having access to radio and TV monitoring reports and services is critically important!
Why does radio & TV monitoring matter?
Media monitoring has been a useful communication tool ever since the 19th century, when Henry Romeike founded the first press clipping agency to help public figures stay up-to-date with their mentions in the newspapers of that age. As time went by, other media outlets emerged, such as radio, television, online sources and social media. According to a report by the European Parliament, television continues to be the main source of information for the vast majority of European citizens (71%), followed by the online media and news websites (42%). Radio and social media share the third place (37% each).
Whereas 71% of the respondents cited television as their preferred source of information, while radio ranks third, it becomes obvious that having access to radio and TV monitoring reports and services is critically important!
Why do you need radio & TV monitoring services?
Could you follow all radio and TV stations every day to keep up with the mentions of your company, brand and products as well as your competitors? Most likely not! The good news is that you don’t even need to do that, if you have access to complete radio & TV monitoring services, such as those offered by Klarmedia. This way, you will always know the bigger picture of the Romanian audiovisual media landscape: you will have 24/7 access to all radio and TV programs that are relevant to you and your brand! Not to mention that you will also receive all those useful transcripts as soon as the programs are aired.
Briefly put, radio & TV monitoring reports offer a range of significant information: transcripts of the programs where your brand was mentioned, details of the radio or TV station involved, date and time of the broadcast as well as the context of the mention. Additionally, you’ll also be able to follow your competitors’ strategies by monitoring their radio and TV appearances.
Why do you need radio & TV monitoring services?
Could you follow all radio and TV stations every day to keep up with the mentions of your company, brand and products as well as your competitors? Most likely not! The good news is that you don’t even need to do that, if you have access to complete radio & TV monitoring services, such as those offered by Klarmedia. This way, you will always know the bigger picture of the Romanian audiovisual media landscape: you will have 24/7 access to all radio and TV programs that are relevant to you and your brand! Not to mention that you will also receive all those useful transcripts as soon as the programs are aired.
Briefly put, radio & TV monitoring reports offer a range of significant information: transcripts of the programs where your brand was mentioned, details of the radio or TV station involved, date and time of the broadcast as well as the context of the mention. Additionally, you’ll also be able to follow your competitors’ strategies by monitoring their radio and TV appearances.
Manage crisis situations more easily and leverage opportunities
Klarmedia’s radio & TV monitoring services help shareholders, executives and communication professionals to quickly respond to crisis situations that may emerge in the market, but also to new trends and opportunities. Besides, considering radio & TV’s relevance as sources of information, the monitoring reports for audiovisual outlets clearly provide added value to any company. Radio & TV monitoring can help you improve your communication strategies, prevent and effectively manage image crises, identify new marketing opportunities and improve your brand’s reputation.
Not to mention you’ll also have access to customized monitoring reports, which may be provided on a daily, weekly, monthly, half-yearly, annual or periodical basis and these are also conveniently available on Klarmedia’s online platform! We encourage you to explore them!
Manage crisis situations more easily and leverage opportunities
Klarmedia’s radio & TV monitoring services help shareholders, executives and communication professionals to quickly respond to crisis situations that may emerge in the market, but also to new trends and opportunities. Besides, considering radio & TV’s relevance as sources of information, the monitoring reports for audiovisual outlets clearly provide added value to any company. Radio & TV monitoring can help you improve your communication strategies, prevent and effectively manage image crises, identify new marketing opportunities and improve your brand’s reputation.
Not to mention you’ll also have access to customized monitoring reports, which may be provided on a daily, weekly, monthly, half-yearly, annual or periodical basis and these are also conveniently available on Klarmedia’s online platform! We encourage you to explore them!