Print Media Monitoring
Would you like to have access to all the articles mentioning your company name, brand and products in newspapers, magazine and other print media? This is possible if you sign up for Klarmedia’s print media monitoring services! You will have access to articles printed in daily, weekly, monthly and other publications in the local, national and international print press. You should know that you will also have access to mentions of your competitors, which will help you improve your marketing, communication and sales strategies!
This way, you will always be aware of the critical mentions in the print press, as well as the trends guiding the most influential publications. Moreover, you can then use our media analysis services to better understand the data and how they impact your brand’s reputation!
Print Media Monitoring
Would you like to have access to all the articles mentioning your company name, brand and products in newspapers, magazine and other print media? This is possible if you sign up for Klarmedia’s print media monitoring services! You will have access to articles printed in daily, weekly, monthly and other publications in the local, national and international print press. You should know that you will also have access to mentions of your competitors, which will help you improve your marketing, communication and sales strategies!
This way, you will always be aware of the critical mentions in the print press, as well as the trends guiding the most influential publications. Moreover, you can then use our media analysis services to better understand the data and how they impact your brand’s reputation!
What is media monitoring and how did it emerge?
All media monitoring services stem from press clipping, a service that emerged in the 19th century. At the time, this included clipping and collecting newspaper articles that mentioned certain names, brands or companies. History shows that the first press clipping agency was founded by Henry Romeike in the 19th century aiming to help public figures stay up-to-date with their press mentions. The world has since changed and so did the press. After radio and television emerged, it has become increasingly harder for public figures and major companies to learn what’s being reported about them in the media.
Ever since the 19th century, press clipping agencies have helped their clients find out what the press is writing about them. This is even more vital today! The good news is that we offer you the latest technologies to keep up with the print press.
Ce este și cum a apărut monitorizarea media?
All media monitoring services stem from press clipping, a service that emerged in the 19th century. At the time, this included clipping and collecting newspaper articles that mentioned certain names, brands or companies. History shows that the first press clipping agency was founded by Henry Romeike in the 19th century aiming to help public figures stay up-to-date with their press mentions. The world has since changed and so did the press. After radio and television emerged, it has become increasingly harder for public figures and major companies to learn what’s being reported about them in the media.
Ever since the 19th century, press clipping agencies have helped their clients find out what the press is writing about them. This is even more vital today! The good news is that we offer you the latest technologies to keep up with the print press.
Why do you need print media monitoring services?
Communication and marketing professionals fully understand how important it is to know what’s being reported about your brand, but also to make sure that all information published in the media matches your company’s narrative and values. The first step in this regard is to be properly updated every day. This can only happen if you have access to daily print media monitoring reports, which include all relevant articles in the major outlets. Whether it’s newspapers, magazines or trade journals, Klarmedia’s daily reports will provide you with the articles about your brand and its competitors, all in one place.
Print media monitoring reports may be provided on a daily, weekly, monthly, half-yearly, annual or periodical basis. Each of them can be a reliable tool in designing a proper marketing and communication strategy. Additionally, you will also have access to the online platform integrating all these reports and many other services!
Why do you need print media monitoring services?
Communication and marketing professionals fully understand how important it is to know what’s being reported about your brand, but also to make sure that all information published in the media matches your company’s narrative and values. The first step in this regard is to be properly updated every day. This can only happen if you have access to daily print media monitoring reports, which include all relevant articles in the major outlets. Whether it’s newspapers, magazines or trade journals, Klarmedia’s daily reports will provide you with the articles about your brand and its competitors, all in one place.
Print media monitoring reports may be provided on a daily, weekly, monthly, half-yearly, annual or periodical basis. Each of them can be a reliable tool in designing a proper marketing and communication strategy. Additionally, you will also have access to the online platform integrating all these reports and many other services!
A chance to quickly respond to crisis as well as opportunities
With the help of print media monitoring services, shareholders, executives and communication professionals have to chance to quickly respond to industry crisis situations, but also to trends and new opportunities. Thanks to having access to the print press content mentioning their brand, competitors or industry, stakeholders can swiftly read through all the media reports, reviews or news that will soon impact the market. Equally significant is the fact that they do so as soon as the articles roll off the press, which affords them the chance to anticipate any crisis or new opportunity.
We’re talking about print media monitoring because you need to identify everything that’s being written about your company, your brand, your products, but also your competitors. Besides that, our services give you the chance to also discover the journalists, media outlets and messages that resonate with your audience and can influence it. All for an effective communication strategy!
A chance to quickly respond to crisis as well as opportunities
With the help of print media monitoring services, shareholders, executives and communication professionals have to chance to quickly respond to industry crisis situations, but also to trends and new opportunities. Thanks to having access to the print press content mentioning their brand, competitors or industry, stakeholders can swiftly read through all the media reports, reviews or news that will soon impact the market. Equally significant is the fact that they do so as soon as the articles roll off the press, which affords them the chance to anticipate any crisis or new opportunity.
We’re talking about print media monitoring because you need to identify everything that’s being written about your company, your brand, your products, but also your competitors. Besides that, our services give you the chance to also discover the journalists, media outlets and messages that resonate with your audience and can influence it. All for an effective communication strategy!