Retroactive Analysis
Modern technology and experience are the cornerstones of a successful communication strategy. That’s why Klarmedia provides its clients with all the tools and expertise they need to accurately measure the impact, coverage and quality of their messages picked up in the media, whether traditional or online and social media sources. However, a fair assessment of communication progress also requires careful examination of media mentions in time. This can be easily and quickly achieved with the help of a valuable tool for any company: retroactive analysis.
Retroactive Analysis
Modern technology and experience are the cornerstones of a successful communication strategy. That’s why Klarmedia provides its clients with all the tools and expertise they need to accurately measure the impact, coverage and quality of their messages picked up in the media, whether traditional or online and social media sources. However, a fair assessment of communication progress also requires careful examination of media mentions in time. This can be easily and quickly achieved with the help of a valuable tool for any company: retroactive analysis.
What is retroactive analysis
and why does it matter?
Retroactive analysis is a tool enabling communication professionals to assess media contents concerning their company, its products and services or brands over a certain past interval. This is important to understand how certain topics, messages or trends concerning the company have evolved in the media as well as the impact of past strategies and actions. Retroactive media analysis can only be made by researching archive data, which includes multiple media outlets: TV, radio, newspapers, magazines, websites or social media.
Examining the articles, programs, posts and texts published by those outlets over a given period can uncover relevant data on how the company, its brands, products and services were reflected in the media at the time.
What is retroactive analysis and why does it matter?
Retroactive analysis is a tool enabling communication professionals to assess media contents concerning their company, its products and services or brands over a certain past interval. This is important to understand how certain topics, messages or trends concerning the company have evolved in the media as well as the impact of past strategies and actions. Retroactive media analysis can only be made by researching archive data, which includes multiple media outlets: TV, radio, newspapers, magazines, websites or social media.
Examining the articles, programs, posts and texts published by those outlets over a given period can uncover relevant data on how the company, its brands, products and services were reflected in the media at the time.
Retroactive analysis:
Why do you need it?
How things evolve is important in any field and all the more so in communication, where prompt, transparent and honest action probably matters most. However, it can be extremely difficult for a company’s leadership and communication, marketing and sales departments to properly assess their strategies and actions over time. This is where retroactive analysis steps in by offering the ability to check data on media coverage and effective conveyance of messages and uptake across countless media outlets over a period of time. Professional can thus properly assess the impact of their actions and adapt future strategies.
Retroactive analysis is an extremely important tool for marketing, communication and sales departments, but also for the leadership of any company. It allows professionals to discover how the image of their company and brand has evolved in the complex media landscape over time.
Retroactive analysis: Why do you need it?
How things evolve is important in any field and all the more so in communication, where prompt, transparent and honest action probably matters most. However, it can be extremely difficult for a company’s leadership and communication, marketing and sales departments to properly assess their strategies and actions over time. This is where retroactive analysis steps in by offering the ability to check data on media coverage and effective conveyance of messages and uptake across countless media outlets over a period of time. Professional can thus properly assess the impact of their actions and adapt future strategies.
Retroactive analysis is an extremely important tool for marketing, communication and sales departments, but also for the leadership of any company. It allows professionals to discover how the image of their company and brand has evolved in the complex media landscape over time.
The importance of retroactive analysis for a successful business
Retroactive media analysis can help communication professionals to learn from past experiences, abandoning ineffective tactics and revisiting successful campaigns. The resulting data can help plan and implement future strategies in a way that ensures, as much as possible, that resources are used efficiently. In addition to that, retroactive analysis can help communication professionals to properly assess the return on investment (ROI). This type of analysis enables determining the outcome of investments in various past media campaigns and therefore help streamline the use of financial resources. Upon reviewing the results, communication professionals can decide to adjust both their messages and distribution outlets, and resource allocation.
Retroactive analysis is also an extremely important tool in crisis management and competitor assessment. With it, companies can create more effective response plans for the future. Besides that, retroactive media analysis can include performance comparisons against competitors over similar periods, which often leads to discovering valuable insights.
The importance of retroactive analysis for a successful business
Retroactive media analysis can help communication professionals to learn from past experiences, abandoning ineffective tactics and revisiting successful campaigns. The resulting data can help plan and implement future strategies in a way that ensures, as much as possible, that resources are used efficiently. In addition to that, retroactive analysis can help communication professionals to properly assess the return on investment (ROI). This type of analysis enables determining the outcome of investments in various past media campaigns and therefore help streamline the use of financial resources. Upon reviewing the results, communication professionals can decide to adjust both their messages and distribution outlets, and resource allocation.
Retroactive analysis is also an extremely important tool in crisis management and competitor assessment. With it, companies can create more effective response plans for the future. Besides that, retroactive media analysis can include performance comparisons against competitors over similar periods, which often leads to discovering valuable insights.